---
type: guide
title: "How to Create Case Studies That Decide the Deal"
description: "Pick the right customer, run the interview that produces figures, use the five part structure, and get the finished case study in front of a buyer who never opens PDFs."
resource: https://www.4over4.com/guide/deal-breaking-case-studies-creation-guide
tags: ["guide"]
generated:
  by: "process:4over4-mapp-build"
  at: 2026-09-16T23:13:27.757Z
timestamp: 2026-09-16T23:13:27.757Z
sources:
  - resource: https://www.4over4.com/guide/deal-breaking-case-studies-creation-guide
    title: "How to Create Case Studies That Decide the Deal"
status: stable
---

# How to Create Case Studies That Decide the Deal

Pick the right customer, run the interview that produces figures, use the five part structure, and get the finished case study in front of a buyer who never opens PDFs.

See [all guide concepts](index.md).

- Page type: guide
- URL: https://www.4over4.com/guide/deal-breaking-case-studies-creation-guide