---
type: guide
title: "How A/B Testing Works and How to Run Your First Test Properly"
description: "A/B testing for beginners: pick one variable, split the audience at random, size the test properly, read the result honestly, and avoid the false wins that fool people."
resource: https://www.4over4.com/guide/beginner-s-guide-to-a-b-testing-guide
tags: ["guide"]
generated:
  by: "process:4over4-mapp-build"
  at: 2026-09-08T01:19:44.025Z
timestamp: 2026-09-08T01:19:44.025Z
sources:
  - resource: https://www.4over4.com/guide/beginner-s-guide-to-a-b-testing-guide
    title: "How A/B Testing Works and How to Run Your First Test Properly"
status: stable
---

# How A/B Testing Works and How to Run Your First Test Properly

A/B testing for beginners: pick one variable, split the audience at random, size the test properly, read the result honestly, and avoid the false wins that fool people.

See [all guide concepts](index.md).

- Page type: guide
- URL: https://www.4over4.com/guide/beginner-s-guide-to-a-b-testing-guide