---
type: faq
title: "Which finish is better for direct mail brochures?"
description: "For direct mail, glossy usually wins. The reflective surface stands out in a stack of envelopes, and the coating shrugs off the moisture and handling a pie"
resource: https://www.4over4.com/faqs/brochures/which-finish-is-better-for-direct-mail-brochures
tags: ["Marketing Materials", "faq"]
timestamp: 2026-07-20T18:54:40.856Z
---

# Which finish is better for direct mail brochures?

For direct mail, glossy usually wins. The reflective surface stands out in a stack of envelopes, and the coating shrugs off the moisture and handling a pie

Part of the **Marketing Materials** hub. See [all faq concepts](index.md).

- Page type: faq
- Hub: Marketing Materials
- URL: https://www.4over4.com/faqs/brochures/which-finish-is-better-for-direct-mail-brochures