---
type: faq
title: "What's the cost difference between referral and paid acquisition?"
description: "Referral is one of the most cost-efficient ways to acquire customers, because your existing customers do the selling instead of your ad budget. Roughly 5x"
resource: https://www.4over4.com/faqs/general/what-s-the-cost-difference-between-referral-and-paid-acquisition
tags: ["Marketing Materials", "faq"]
timestamp: 2026-07-20T18:54:40.856Z
---

# What's the cost difference between referral and paid acquisition?

Referral is one of the most cost-efficient ways to acquire customers, because your existing customers do the selling instead of your ad budget. Roughly 5x

Part of the **Marketing Materials** hub. See [all faq concepts](index.md).

- Page type: faq
- Hub: Marketing Materials
- URL: https://www.4over4.com/faqs/general/what-s-the-cost-difference-between-referral-and-paid-acquisition