---
type: faq
title: "What's the average email open rate for small businesses?"
description: "Open rates cluster in a predictable band, and habits matter more than tricks. Averages run 21% to 25% depending on industry Segmented lists and personalize"
resource: https://www.4over4.com/faqs/general/what-s-the-average-email-open-rate-for-small-businesses
tags: ["Industry", "faq"]
timestamp: 2026-07-20T18:54:40.856Z
---

# What's the average email open rate for small businesses?

Open rates cluster in a predictable band, and habits matter more than tricks. Averages run 21% to 25% depending on industry Segmented lists and personalize

Part of the **Industry** hub. See [all faq concepts](index.md).

- Page type: faq
- Hub: Industry
- URL: https://www.4over4.com/faqs/general/what-s-the-average-email-open-rate-for-small-businesses