---
type: faq
title: "What's the average email open rate for real estate marketing?"
description: "Real estate emails average about a 19.7% open rate with a click-through rate near 1.77%, according to Campaign Monitor. How you segment matters more than a"
resource: https://www.4over4.com/faqs/general/what-s-the-average-email-open-rate-for-real-estate-marketing
tags: ["Industry", "faq"]
timestamp: 2026-07-20T18:54:40.856Z
---

# What's the average email open rate for real estate marketing?

Real estate emails average about a 19.7% open rate with a click-through rate near 1.77%, according to Campaign Monitor. How you segment matters more than a

Part of the **Industry** hub. See [all faq concepts](index.md).

- Page type: faq
- Hub: Industry
- URL: https://www.4over4.com/faqs/general/what-s-the-average-email-open-rate-for-real-estate-marketing