---
type: faq
title: "What percentage of consumers trust word of mouth recommendations?"
description: "People trust people far more than they trust ads, which is why word of mouth is one of the most powerful acquisition channels a business has. 92% trust fri"
resource: https://www.4over4.com/faqs/general/what-percentage-of-consumers-trust-word-of-mouth-recommendations
tags: ["Marketing Materials", "faq"]
timestamp: 2026-07-20T18:54:40.856Z
---

# What percentage of consumers trust word of mouth recommendations?

People trust people far more than they trust ads, which is why word of mouth is one of the most powerful acquisition channels a business has. 92% trust fri

Part of the **Marketing Materials** hub. See [all faq concepts](index.md).

- Page type: faq
- Hub: Marketing Materials
- URL: https://www.4over4.com/faqs/general/what-percentage-of-consumers-trust-word-of-mouth-recommendations