---
type: faq
title: "What paper stocks work best for direct mail postcards?"
description: "The best direct mail stock balances cost per piece against how memorable you want the card to feel. Lighter stocks keep big runs affordable. Heavier stocks"
resource: https://www.4over4.com/faqs/postcards/what-paper-stocks-work-best-for-direct-mail-postcards
tags: ["Site-Wide", "faq"]
timestamp: 2026-07-20T18:54:40.856Z
---

# What paper stocks work best for direct mail postcards?

The best direct mail stock balances cost per piece against how memorable you want the card to feel. Lighter stocks keep big runs affordable. Heavier stocks

Part of the **Site-Wide** hub. See [all faq concepts](index.md).

- Page type: faq
- Hub: Site-Wide
- URL: https://www.4over4.com/faqs/postcards/what-paper-stocks-work-best-for-direct-mail-postcards