---
type: faq
title: "What is variable data?"
description: "Variable data printing, also known as variable information printing, is a type of printing where lines of text or graphics change from piece to piece withi"
resource: https://www.4over4.com/faqs/marketing-materials/what-is-variable-data
tags: ["Marketing Materials", "faq"]
timestamp: 2026-07-20T18:54:40.856Z
---

# What is variable data?

Variable data printing, also known as variable information printing, is a type of printing where lines of text or graphics change from piece to piece withi

Part of the **Marketing Materials** hub. See [all faq concepts](index.md).

- Page type: faq
- Hub: Marketing Materials
- URL: https://www.4over4.com/faqs/marketing-materials/what-is-variable-data