---
type: faq
title: "What is variable data printing?"
description: "Variable data printing (VDP) is a digital method where text, images, or graphics change from one printed piece to the next without stopping the press. You supp"
resource: https://www.4over4.com/faqs/general/what-is-variable-data-printing
tags: ["Marketing Materials", "faq"]
timestamp: 2026-07-20T18:54:40.856Z
---

# What is variable data printing?

Variable data printing (VDP) is a digital method where text, images, or graphics change from one printed piece to the next without stopping the press. You supp

Part of the **Marketing Materials** hub. See [all faq concepts](index.md).

- Page type: faq
- Hub: Marketing Materials
- URL: https://www.4over4.com/faqs/general/what-is-variable-data-printing