---
type: faq
title: "What is a good trade show ROI percentage?"
description: "Any ROI above 0% means the show paid for itself, but most successful exhibitors aim higher. A common target is 100-500%, which works out to roughly $2 to $"
resource: https://www.4over4.com/faqs/general/what-is-a-good-trade-show-roi-percentage
tags: ["Trade Shows & Events", "faq"]
timestamp: 2026-07-20T18:54:40.856Z
---

# What is a good trade show ROI percentage?

Any ROI above 0% means the show paid for itself, but most successful exhibitors aim higher. A common target is 100-500%, which works out to roughly $2 to $

Part of the **Trade Shows & Events** hub. See [all faq concepts](index.md).

- Page type: faq
- Hub: Trade Shows & Events
- URL: https://www.4over4.com/faqs/general/what-is-a-good-trade-show-roi-percentage