---
type: faq
title: "What exactly is metallic printing?"
description: "Metallic printing uses a paper stock with a reflective, pearlescent surface in place of standard matte or gloss cardstock. The shimmer comes from the paper"
resource: https://www.4over4.com/faqs/general/what-exactly-is-metallic-printing
tags: ["Marketing Materials", "faq"]
timestamp: 2026-07-20T18:54:40.856Z
---

# What exactly is metallic printing?

Metallic printing uses a paper stock with a reflective, pearlescent surface in place of standard matte or gloss cardstock. The shimmer comes from the paper

Part of the **Marketing Materials** hub. See [all faq concepts](index.md).

- Page type: faq
- Hub: Marketing Materials
- URL: https://www.4over4.com/faqs/general/what-exactly-is-metallic-printing