---
type: faq
title: "What are the response rates for print marketing versus email?"
description: "Direct mail consistently beats email on response rate, which is why many marketers use both together. Channel Response rate (house list) Direct mail 2.7% t"
resource: https://www.4over4.com/faqs/general/what-are-the-response-rates-for-print-marketing-versus-email
tags: ["Industry", "faq"]
timestamp: 2026-07-20T18:54:40.856Z
---

# What are the response rates for print marketing versus email?

Direct mail consistently beats email on response rate, which is why many marketers use both together. Channel Response rate (house list) Direct mail 2.7% t

Part of the **Industry** hub. See [all faq concepts](index.md).

- Page type: faq
- Hub: Industry
- URL: https://www.4over4.com/faqs/general/what-are-the-response-rates-for-print-marketing-versus-email