---
type: faq
title: "Is direct mail still worth the cost for small nonprofits?"
description: "Yes, especially once you separate the cost of finding new donors from the cost of mailing people who already give. The economics improve dramatically after"
resource: https://www.4over4.com/faqs/mailing-direct-mail/is-direct-mail-still-worth-the-cost-for-small-nonprofits
tags: ["Marketing Materials", "faq"]
timestamp: 2026-07-20T18:54:40.856Z
---

# Is direct mail still worth the cost for small nonprofits?

Yes, especially once you separate the cost of finding new donors from the cost of mailing people who already give. The economics improve dramatically after

Part of the **Marketing Materials** hub. See [all faq concepts](index.md).

- Page type: faq
- Hub: Marketing Materials
- URL: https://www.4over4.com/faqs/mailing-direct-mail/is-direct-mail-still-worth-the-cost-for-small-nonprofits