---
type: faq
title: "Is direct mail more expensive than email marketing?"
description: "Per piece, yes. Per acquired customer, often no. The honest comparison is cost per result, not cost per send. Cost basis Direct mail Email Per piece / send"
resource: https://www.4over4.com/faqs/mailing-direct-mail/is-direct-mail-more-expensive-than-email-marketing
tags: ["Marketing Materials", "faq"]
timestamp: 2026-07-20T18:54:40.856Z
---

# Is direct mail more expensive than email marketing?

Per piece, yes. Per acquired customer, often no. The honest comparison is cost per result, not cost per send. Cost basis Direct mail Email Per piece / send

Part of the **Marketing Materials** hub. See [all faq concepts](index.md).

- Page type: faq
- Hub: Marketing Materials
- URL: https://www.4over4.com/faqs/mailing-direct-mail/is-direct-mail-more-expensive-than-email-marketing