---
type: faq
title: "How much cheaper is retention compared to acquisition?"
description: "Keeping a customer is dramatically cheaper than winning a new one. Retention vs. acquisition studies put the cost of acquiring a new customer at 5 to 25 ti"
resource: https://www.4over4.com/faqs/general/how-much-cheaper-is-retention-compared-to-acquisition
tags: ["Industry", "faq"]
timestamp: 2026-07-20T18:54:40.856Z
---

# How much cheaper is retention compared to acquisition?

Keeping a customer is dramatically cheaper than winning a new one. Retention vs. acquisition studies put the cost of acquiring a new customer at 5 to 25 ti

Part of the **Industry** hub. See [all faq concepts](index.md).

- Page type: faq
- Hub: Industry
- URL: https://www.4over4.com/faqs/general/how-much-cheaper-is-retention-compared-to-acquisition