---
type: faq
title: "How does direct mail compare to email marketing?"
description: "They play different roles. Mail wins on attention and depth, email wins on speed and cost per send. The strongest programs run both together. Metric Direct"
resource: https://www.4over4.com/faqs/mailing-direct-mail/how-does-direct-mail-compare-to-email-marketing
tags: ["Marketing Materials", "faq"]
timestamp: 2026-07-20T18:54:40.856Z
---

# How does direct mail compare to email marketing?

They play different roles. Mail wins on attention and depth, email wins on speed and cost per send. The strongest programs run both together. Metric Direct

Part of the **Marketing Materials** hub. See [all faq concepts](index.md).

- Page type: faq
- Hub: Marketing Materials
- URL: https://www.4over4.com/faqs/mailing-direct-mail/how-does-direct-mail-compare-to-email-marketing