---
type: faq
title: "How do promotional products compare to digital advertising on cost?"
description: "Promotional products almost always beat digital ads on cost-per-impression, and unlike paid media they keep working long after the campaign budget is spent"
resource: https://www.4over4.com/faqs/general/how-do-promotional-products-compare-to-digital-advertising-on-cost
tags: ["Branded Merchandise", "faq"]
timestamp: 2026-07-20T18:54:40.856Z
---

# How do promotional products compare to digital advertising on cost?

Promotional products almost always beat digital ads on cost-per-impression, and unlike paid media they keep working long after the campaign budget is spent

Part of the **Branded Merchandise** hub. See [all faq concepts](index.md).

- Page type: faq
- Hub: Branded Merchandise
- URL: https://www.4over4.com/faqs/general/how-do-promotional-products-compare-to-digital-advertising-on-cost