---
type: faq
title: "How do I know which paper weight to choose for direct mail?"
description: "Match the weight to the impression you want and the USPS rules the piece has to clear. Most direct mail lands between 14pt and 16pt for a good balance of c"
resource: https://www.4over4.com/faqs/mailing-direct-mail/how-do-i-know-which-paper-weight-to-choose-for-direct-mail
tags: ["Marketing Materials", "faq"]
timestamp: 2026-07-20T18:54:40.856Z
---

# How do I know which paper weight to choose for direct mail?

Match the weight to the impression you want and the USPS rules the piece has to clear. Most direct mail lands between 14pt and 16pt for a good balance of c

Part of the **Marketing Materials** hub. See [all faq concepts](index.md).

- Page type: faq
- Hub: Marketing Materials
- URL: https://www.4over4.com/faqs/mailing-direct-mail/how-do-i-know-which-paper-weight-to-choose-for-direct-mail