---
type: faq
title: "How do I choose the right paper stock for my print marketing campaign?"
description: "Match the stock to the job each piece does in the campaign. Not every item needs the same weight. Piece Stock guidance Business cards and keepers 16pt to 3"
resource: https://www.4over4.com/faqs/general/how-do-i-choose-the-right-paper-stock-for-my-print-marketing-campaign
tags: ["Marketing Materials", "faq"]
timestamp: 2026-07-20T18:54:40.856Z
---

# How do I choose the right paper stock for my print marketing campaign?

Match the stock to the job each piece does in the campaign. Not every item needs the same weight. Piece Stock guidance Business cards and keepers 16pt to 3

Part of the **Marketing Materials** hub. See [all faq concepts](index.md).

- Page type: faq
- Hub: Marketing Materials
- URL: https://www.4over4.com/faqs/general/how-do-i-choose-the-right-paper-stock-for-my-print-marketing-campaign