---
type: faq
title: "Does print marketing actually improve customer retention?"
description: "Yes. Physical mail commands attention that digital struggles to match, with direct mail response rates averaging around 4.4% compared to about 0.12% for em"
resource: https://www.4over4.com/faqs/general/does-print-marketing-actually-improve-customer-retention
tags: ["Industry", "faq"]
timestamp: 2026-07-20T18:54:40.856Z
---

# Does print marketing actually improve customer retention?

Yes. Physical mail commands attention that digital struggles to match, with direct mail response rates averaging around 4.4% compared to about 0.12% for em

Part of the **Industry** hub. See [all faq concepts](index.md).

- Page type: faq
- Hub: Industry
- URL: https://www.4over4.com/faqs/general/does-print-marketing-actually-improve-customer-retention