---
type: faq
title: "Does paper thickness affect postcard advertising effectiveness?"
description: "Yes. Paper thickness shapes how recipients judge and keep your postcard, which feeds directly into how well the mailer performs. Thicker stocks (16pt and a"
resource: https://www.4over4.com/faqs/postcards/does-paper-thickness-affect-postcard-advertising-effectiveness
tags: ["Marketing Materials", "faq"]
timestamp: 2026-07-20T18:54:40.856Z
---

# Does paper thickness affect postcard advertising effectiveness?

Yes. Paper thickness shapes how recipients judge and keep your postcard, which feeds directly into how well the mailer performs. Thicker stocks (16pt and a

Part of the **Marketing Materials** hub. See [all faq concepts](index.md).

- Page type: faq
- Hub: Marketing Materials
- URL: https://www.4over4.com/faqs/postcards/does-paper-thickness-affect-postcard-advertising-effectiveness