---
type: faq
title: "Does Gen Z actually respond to print marketing?"
description: "Yes, and often more than people expect. According to a 2024 USPS study, 72 percent of Gen Z enjoys checking physical mail, and 57 percent have made a purch"
resource: https://www.4over4.com/faqs/general/does-gen-z-actually-respond-to-print-marketing
tags: ["Industry", "faq"]
timestamp: 2026-07-20T18:54:40.856Z
---

# Does Gen Z actually respond to print marketing?

Yes, and often more than people expect. According to a 2024 USPS study, 72 percent of Gen Z enjoys checking physical mail, and 57 percent have made a purch

Part of the **Industry** hub. See [all faq concepts](index.md).

- Page type: faq
- Hub: Industry
- URL: https://www.4over4.com/faqs/general/does-gen-z-actually-respond-to-print-marketing