---
type: faq
title: "Do B2B companies have higher retention rates than B2C?"
description: "Yes, B2B companies generally retain customers better than B2C. B2B retention typically runs between 76% and 81%, above the average across most consumer sec"
resource: https://www.4over4.com/faqs/general/do-b2b-companies-have-higher-retention-rates-than-b2c
tags: ["Industry", "faq"]
timestamp: 2026-07-20T18:54:40.856Z
---

# Do B2B companies have higher retention rates than B2C?

Yes, B2B companies generally retain customers better than B2C. B2B retention typically runs between 76% and 81%, above the average across most consumer sec

Part of the **Industry** hub. See [all faq concepts](index.md).

- Page type: faq
- Hub: Industry
- URL: https://www.4over4.com/faqs/general/do-b2b-companies-have-higher-retention-rates-than-b2c