---
type: faq
title: "Are direct mail advertising statistics still relevant for small businesses?"
description: "Yes. The benchmarks apply to businesses of every size, and programs built for saturation make mail affordable even without a purchased list. EDDM: USPS Eve"
resource: https://www.4over4.com/faqs/mailing-direct-mail/are-direct-mail-advertising-statistics-still-relevant-for-small-businesses
tags: ["Marketing Materials", "faq"]
timestamp: 2026-07-20T18:54:40.856Z
---

# Are direct mail advertising statistics still relevant for small businesses?

Yes. The benchmarks apply to businesses of every size, and programs built for saturation make mail affordable even without a purchased list. EDDM: USPS Eve

Part of the **Marketing Materials** hub. See [all faq concepts](index.md).

- Page type: faq
- Hub: Marketing Materials
- URL: https://www.4over4.com/faqs/mailing-direct-mail/are-direct-mail-advertising-statistics-still-relevant-for-small-businesses