---
type: article
title: "Great Brand Names and Why They Work"
description: "Eight naming strategies behind Kodak, Netflix and PayPal, the trade-off each one carries, and how to test your own name on a printed card before you commit."
resource: https://www.4over4.com/article/great-brand-names-and-why-they-work
tags: ["article"]
generated:
  by: "process:4over4-mapp-build"
  at: 2026-09-08T01:19:44.025Z
timestamp: 2026-09-08T01:19:44.025Z
sources:
  - resource: https://www.4over4.com/article/great-brand-names-and-why-they-work
    title: "Great Brand Names and Why They Work"
status: stable
---

# Great Brand Names and Why They Work

Eight naming strategies behind Kodak, Netflix and PayPal, the trade-off each one carries, and how to test your own name on a printed card before you commit.

See [all article concepts](index.md).

- Page type: article
- URL: https://www.4over4.com/article/great-brand-names-and-why-they-work