Menus are no longer just for restaurants and food related establishments. Nowadays, menus are everywhere from your favorite spa to your neighborhood organic coffee shop. Even businesses catering to kids parties have a menu featuring their party packages which might include party duration, range of activities, choice of decorations and food. After all, a menu is simply a method of presenting all your goods and services in one convenient place.
At 4OVER4.com, we provide you with many options for designing custom menus that suit your specific business needs. Not only do we offer seven different sizes to choose from, we also take custom size requests on all our menus printing orders. Simply select gloss or uncoated text and enjoy 4over4 full color on front and back. Minimums begin at just 50 and range into the thousands.
Before you get started on your custom printed menus purchase, here are some points to consider:
To begin, think of it as a salesperson of sorts. You want your salesperson to be well versed in the items and services you provide guests. Keeping that in mind, your menu should be informative but also entertaining. Remember to use words that tantalize all of the senses (sight, smell, taste and touch) and arouse positive feelings.
Menus are Equivalent to Business Cards
A well designed custom printed menu should complement the type of restaurant or business you run. For instance, a fast food chain is more likely to use bright colorful images and simple fonts. A more elegant eatery may choose a sophisticated font and subdued colors with no images of the food for a more minimalist look. Worthy of note are the printing finishes available to enhance them, from Spot UV to metallic foil lamination, there’s a wide array of options to make your stand out.
Another important tip to keep in mind is that your printed menus should be an extension of your decor and branding. Whether you are writing one for a bakery or for a salon, everything from the color of your walls to the decor should create a feeling of fluidity.
Don’t Leave it All Up to The Designer
If you want to showcase your most treasured dishes, merchandise or services, take an active role in deciding where these items should be placed on the menus. Gallup reported that most customers will spend an average of 109 seconds reading one, as stated in a study done by Georgia State University. In short, a customer’s attention span is short, so give them the good stuff first.
By emphasizing the items you excel in, you are creating the most optimal experience for your customers and ensuring repeat business. To increase profits, items highlighted should be the ones with the most gross profit. By strategically placing goods and services on your menu, you are attempting to get each customer to spend the average amount needed to keep you in business.
Print Visually Appealing Menus
Another great tip is to take into account that the greater majority of consumers do not read the menu in its entirety; most of us simply scan them. If you want customers to notice certain dishes or particular services, try blocking them off or using a unique design or image to grab the reader’s attention.
Steer Clear of Common Mistakes in Menus Printing
Too much detail hinders more than helps, entice the senses but don’t overwhelm readers with information.
Keep your custom printed menus at a standard size, especially if you are a small restaurant with not a lot of elbow room. Also, oversized ones can be awkward to handle, if the space is small. Consider using them only at the bar for the wow factor.
Don’t forget to use the front and back for important business information. The outer part is a perfect place to add store hours, phone number and website along with your business name or logo.
As mentioned above, play an active role in the design so that your business is represented in the best light and your most coveted products and services are given the respect they deserve.
We hope these tips on designing a menu for your restaurant, cafe, salon or medical spa will prove helpful. At 4OVER4.com, we take pride in providing our customers with quality print products made from the finest materials at affordable prices. Our fast turnaround times have made us popular with businesses from coast to coast.
If you have any questions regarding our custom menus printing services, please call 718-932-2700 and speak with one of our seasoned customer service agents. We can also be reached 24/7 via email at email@example.com
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