At 4OVER4, full color printing on BOTH sides is STANDARD for all business card*, postcard, die-cut, and double sided 8.5x11, 11x17 and poster orders.

We produce 4OVER4 printing at prices rivaling those of 1 and 2 color counterparts. Thinking about using a printer with a competitively price 4over1 or 4over2 postcard, here's some statistics to keep in mind:

1. People are 55% more likely to pick up a full-color mail piece first (with 4over1, 50:50 chance your first impression will be that of a black and white postcard)
   
2. Readers pay attention up to 82% longer with color
   
3. Use of color in printed material increases readership by up to 80%
   
4. Use of color on selling material can increase the likelihood of a purchase by 80% or more
   
5. Printed publications are perceived 60% better when color is added
   
6. Use of color in printed material increases retention on average of 65%
   
7. Brand identification is increased 70% when color is added.
   
8. Information is communicated up to 70% faster and 77% more effectively with color versus black and white
   
9. 90% of advertising print dollars are spent on full color ads versus black and white
   
10. Use of color can increase motivation or participation by up to 80%

So what are you waiting for? Simply click on PLACE AN ORDER, follow a few easy steps and leave the rest up to us. We look forward to serving you.

*Our Free/Promo business cards come with the 4OVER4 logo printed on the backside, while our regular business cards come standard with full color printing on BOTH sides. Click here for more details.

Data source:
Color for Impact, Jan V. White 1996; The Persuasive Properties of Color, Robert E. Green, Marketing Communications; USA Today, Wharton Business School, Case & Company, Management Consultants; Bureau of Advertising, Color in Newspaper Advertising; Whats Working in Direct Marketing