Offset & Digital Printing
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TOP Fifteen FAQs

My postcard is only 4over1. Do I get a discount?

Although some products are only available as 4 color on both sides, there are discounts associated with products that are available as 4over1 or 4over0.

However, we STRONGLY suggest that whether it is with us or with another vendor, you insist on 4over4 postcards. Studies have impressively indicated the effectiveness of any campaign where color is maximized. Click here for more information about the power of color.

What type of paper will my job be printed on?

All of our online prices for postcards, greeting cards, die-cuts and business cards are for jobs printed on our house stock which is a premium, 14-point coated cardstock.

(b) 8.5"x11", 11"x17", Posters:

Our 8.5"x11", 11"x17" and poster jobs are printed on 100# c/2/s text, 14-point coated card, or any other available paper option. The price varies, so please consult the pricing tables.

Please note that there are a number of new papers types that have been added to our products. You would need to check each product and quantity, to see what papers are available.

Some information about the two types of paper:

100# c/2/s text:

USES: Brochures, Flyers, Sell Sheets, Product Sheets, Self-Mailers, Program Covers

A first line, premium sheet coated on both sides. 25% thicker and heavier than 80# c/2/s text which is a sheet offered in base pricing by most competitors.

14-point gloss coated cardstock:

USES: Heavyweight Brochures, Oversized Postcards, Sell Sheets, Product Sheets, Self-Mailers, Catalog Covers

Same thick stock used for our postcards. A first line, premium sheet coated on both sides. Substantially thicker and heavier than 100# gloss cover and 12-point cardstock which is offered by most competitors.

Will I always receive exactly the quantity I order?

As per industry trade customs, "overruns and underruns not to exceed 10% of the quantity ordered shall constitute an acceptable delivery". However, we appreciate that when you order 1000 cards, you would like to receive 1000 cards. The overwhelming majority of time, we ship you more than you ordered, free of charge. All orders are "counted" on an electronic counting scale before shipping. Rarely, if ever, due to the inherent nature of the printing process, we may ship slightly fewer pieces than you ordered. Printing industry trade standards allow for underruns up to 10%. Therefore, it is within the industry standard that a shipment of 4,500 pieces on a 5,000 order is an acceptable order. Although such a scenario falls within an acceptable delivery, it is never the case at 4OVER4.COM. As mentioned, this scenario is the extreme exception and definitely not the rule. Nonetheless, if you plan to send your print job to a mailhouse, we recommend that you either order a greater quantity, or make someone at 4OVER4.COM aware of your situation. Please keep in mind that if you are sending your postcards to a mailhouse or fulfillment center, there is also a trade standard of anywhere between 2-10% waste on the mailhouse's end. Please be sure to consult with your mailhouse before ordering.

Do you accept Microsoft Publisher or Microsoft Word files?

Yes we can. Simply send us the Publisher or Word files and we will attempt to open them here and convert them to a PDF to print.

What is your turnaround time?

Most products at 4OVER4.COM can be ordered with turnarounds from 5 days to same day, depending on the size and quantity ordered. Please note that adding options such as folding or scoring will add to the base turnaround. The change will be reflected in the available options. If you need same day or next day guaranteed service, please just email us at support@4over4.com or call our offices at 718-932-2700.

I didn't see a place on your website for my credit card information.

At 4OVER4.COM, we work for FREE!

We do not ask you for your credit card information online when the initial order is placed.

After an order is successfully placed and your files have been uploaded or mailed to our offices, one of our representatives will review your files and check to see if there is anything that will prevent us from printing your job. If all is well, an online proof will be ready for you to view. The technical review and online proof is all Free of Charge. You will be sent an email to access your proof via our website. You will then have the ability to approve your proof online and send your order into production.

Only when you are happy with our proof and we have received your approval to proceed with printing, will you be asked to enter your credit card information. The turnaround time will begin once your approval of the online proof has been communicated to 4OVER4.COM and an approval email is sent to you.

I have an exact reprint of an order. Do I get a discount?

Sorry, but we do not offer discounts for exact reprints. We typically have old files archived, so one of our reps will retrieve your backed up files and schedule your job for production. In the unlikely event that we cannot retrieve your archived files, you will be contacted within 1 business day informing you of such. Just enter the following in the customer comments section of your order: "Exact reprint of order ######", where ###### needs to be replaced by your old order number.

Can you print a different quantity than you have on your website?

Although we can try to print any custom quantity, most products are limited to the quantities listed online.

My job prints full color on ONLY 1 side (4/0). Is 4/0 cheaper than 4/4?

Legend:

4/0 = 4over0 = Full Color printing on the FRONT and nothing on the back

4/1 = 4over1 = Full Color printing on the FRONT and 1 color (normally BLACK INK) on the back

4/4 = 4over4 = Full Color printing on BOTH SIDES

The answer is "YES" and "NO". Some products are available as 4/1 and 4/0, while others are not. Please check the available color options when placing your order.

What's the "STEP-BY-STEP" breakdown to ordering with 4OVER4.COM?

1. Design your Order

Note: Please make sure that you have followed our step-by-step guidelines before submitting your files. Doing so will DRAMATICALLY increase the likelihood of a quick turnaround and receiving print-ready files from you. If you are missing anything or incorrectly submit files, this will delay your free proof and subsequently, receipt of your finished order. Furthermore, we will review your files for free, but our FREE service is limited to ONLY one (1) free review

2. Fill out short ORDER FORM

3. Select from a list of FILE TRANSFER Methods

Note: Uploading your files is STRONGLY RECOMMENDED

4. ORDER NUMBER generated

5. E-Mail Confirmation that your order has been received

6. FREE TECHNICAL REVIEW

After an order has been successfully placed and your files have been received, we'll examine them FREE OF CHARGE. At no cost or obligation to you, we'll have one of our professionals at 4OVER4.COM review them. We'll let you know if there is anything that will prevent us from printing your job. If we find everything to be in order, we will put a proof online for you, once again, free of charge.

7. E-Mail Notification to view FREE Online Proof

If the free technical review reveals print-ready files have been received, an online proof will be ready for you to view, Free of Charge. You will be sent an email to access your proof immediately via our website.

OR

If there are problems with your files that prevent us from creating a free online proof for you to view, an email will be sent to you stating that there is a problem and what the exact problem is for you to fix. You will then be required to re-upload NEW CORRECTED files and we will once again review them and post an online proof if the problem has been corrected.

Note: If you are missing anything or incorrectly submit files, this will delay seriously delay your free proof and subsequently, receipt of your finished order. Furthermore, we will review your files for free, but our FREE service is limited to ONLY one (1) free technical review

8. Communicate Approval of Online Proof with 4OVER4.COM

The turnaround time will begin once your approval of the online proof has been communicated to 4OVER4.COM. The official turnaround time starts when you receive an email from our offices indicating that your order has been approved. The official time and date of that approval will be found in the email.

Note:If color matching is critical to your job, you can request a hard copy color proof (You will have an option to choose a hard copy color proof for an additional fee later in the ordering process). For purposes of printing turnaround, your order WILL NOT be considered ?approved? until the proof is signed and returned to 4OVER4.COM. Please keep this in mind.

9. Order placed into PRODUCTION. Turnaround time Begins:

The turnaround time will begin once your approval of (a) the online proof has been communicated with 4OVER4.COM or (b) the hard copy color proof has been signed by you and returned to 4OVER4.COM.

10. Real Time E-Mail Updates

Follow up emails will be sent when your order is in various stages of the production cycle, i.e: printing, cutting.

Depending on what method of shipping you chose, i.e: UPS, messenger or picking up from our location, your final email will alert you as to your job being ready for pickup or that it has been shipped or messengered. If UPS was used, your email will have a link to your UPS tracking information.

11. Order received by Client

Why am I not receiving my 4OVER4.COM emails?

There are several possible explanations for the delay or delivery failure of e-mails from 4OVER4.COM. Here are a few ways to remedy the situation for future e-mail delivery.

1. We may have an incorrect e-mail address. To ensure your contact information is up to date, please login to 4OVER4.COM by either clicking the "log-in" button or "My Orders" button on the home page.

2. It is possible that your mailbox is full if our message size exceeds what your Internet Service Provider (ISP) allows. (Examples of an ISP include: Earthlink, AOL, etc.)

3. Your ISP may be using filters to reduce the amount of Spam (unsolicited e-mail) you receive. New e-mail tools that help customers reduce Spam may redirect emails from 4OVER4 into the "Spam" or "Junk" folder instead of your "In Box."

Adding us to your list of trusted senders should resolve this issue.

4. If you use a Spam filter, please check your preferences to make sure you have not accidentally flagged e-mails from the @4over4.com domain as "Spam". If the problem persists, please contact your ISP's technical support and ask how to "whitelist" e-mails from 4over4.com.

Finally, 4OVER4.COM sends several types of e-mails from real-time updates, to important emails containing links to your proofs, and emails with shipping tracking numbers. We are responsible in our use of e-mail, as detailed in our Company Policies. By using anti-Spam systems, customers run the risk of delaying or possibly not receiving e-mails from 4OVER4.COM.

I have a reprint of an order. What do I have to do?

If you need to reprint an order, you simply need to go through the ordering process just as you did when you placed the original order. We typically have old files archived, so one of our reps will retrieve your backed up files and schedule your job for production. In the unlikely event that we cannot retrieve your archived files, you will be contacted within 1 business day informing you of such. Just enter the following in the customer comments section of your order: "Exact reprint of order ######", where ###### needs to be replaced by your old order number.

FREE/Promo Business Cards

What's the catch with the FREE Business Cards?

To sum it up in one word - NONE. 250 business cards printed in full color, on ultra-thick 14-point glossy cardstock, are FREE! at 4OVER4.COM. These business cards have your customized beautiful full-color artwork printed on the front, and the 4OVER4.COM logo printed on the backside. All you pay for is shipping & handling.

What's the difference between your FREE business cards and your regular Business Cards?

There is absolutely no difference in the quality of either product. Both are printed in full-color, on ultra-thick 14-point glossy cardstock. The only difference is that our FREE business cards come with the 4OVER4 logo printed on the backside, while our regular business cards come standard with full color printing on BOTH sides.

What if I want more than 250 business cards. Can I pay for more?

Want more than 250? No problem! Take advantage of our drastically reduced pricing for quantities up to 100,000.

Am I limited to preset design templates?

Absolutely Not. You are only limited by your creativity.

Why are you giving away business cards for free?

As a nationwide online printshop, 4OVER4.COM recognizes that in today's competitive marketplace, you as a consumer have many choices. In fact, you probably have a list of qualified choices longer than you care to research. We make this free trial offer available because we are confident that when you receive your cards and see the quality, you will use us for all your personal and business printing needs. By trying our services at no risk or obligation, and experiencing ...the ease of our online ordering system ...our review of your files at absolutely NO COST or obligation to you ...the automation of our order handling ...our committment to unparallelled customer service ...our lightning fast turnaround and ...the uncompromising quality of our products ...you will have found a reliable full color printer and we will have found a customer for life. If our theory is incorrect, it has cost you nothing and you still have your free business cards. Did you Know... That in a recent survey, 99.1% of our customers said that we "met or exceeded" their expectations and that they would definitely reorder from us again and recommend us to others. In fact, a tremendous amount of our work is generated from favorable customer reactions and recommendations.

Color Accuracy

Will my printed job look exactly like it does on my computer monitor?

(1) All monitors display colors using RGB colors (red, green, blue). Meanwhile, all printing presses print full-color images using other colors; the CMYK colors (cyan, magenta, yellow and black). The RGB color spectrum is larger than the CMYK color spectrum. As such, it is possible to create colors in RGB that you cannot make in CMYK. These colors are said to be "outside the CMYK color gamut". So if you are working in an photo editing program such as Adobe Photoshop, and are working in RGB mode, you can create colors that look great on your monitor, but are nonetheless impossible to print. This is because before a file can be printed on an offset press it must be converted to CMYK. If your image editing program has a "CMYK Preview" option, you should always work in that mode to allow you to gage the limitations of the CMYK color gamut. Otherwise, you should always work in CMYK mode.

(2) Let's assume that the file you created in Photoshop is in CMYK mode. First, your monitor is still using RGB colors to display the CMYK colors. This is the first limitation. Secondly, your monitor's calibration affects what you see on your screen and as such, colors on the printed card may vary from what you see on your screen. If your monitor is not calibrated, and 90% of the time consumer monitors are not calibrated, your artwork will look different than it would on a calibrated monitor. Because our printing is run in accordance to SWOP standards, printed pieces usually represent truer colors.

Please note that your monitor's calibration affects what you see on your screen. Colors viewed on computer monitors may vary significantly from the appearance of the final printed piece. DO NOT TRUST the colors on your monitor unless you have a monitor that has been accurately calibrated to SWOP standards. Please keep in mind that 4over4.com does not guarantee color matching.

If precise color matching is critical, we strongly recommend purchasing a hard copy color proof from 4over4.com.

Do I get some type of proof before my job is printed?

You have two options:

  • (A) ONLINE PROOF
  • (B) HARD COPY COLOR PROOF

ONLINE PROOF ($0) We recommend this proof where ?pleasing color? is acceptable. We create your own web page on our site for you to go view your proofs in color online. This service is free of charge. This is a great way to view your proof as soon as it is ready. You will receive an email to access your proof via our website. Please note that your monitor's calibration affects what you see on your screen. Colors viewed on computer monitors may vary significantly from the appearance of the final printed piece. Our online proofs are only meant to be a visual tool for proofing, and are only a rough draft of the final printed piece. Do not trust the colors on your monitor unless you have a monitor that has been accurately calibrated to SWOP standards. 4OVER4.COM will make every effort to print your job to industry accepted "pleasing color" standards, however we cannot guarantee exact color matching.

Positives:
FREE!
View your proof immediately after it has been made print ready.
98% of our customers use this method and 99.1% have said that we have met or exceeded their expectations after receipt of final product.

HARD COPY COLOR PROOF ($75)
If color matching is absolutely critical to your job, you can also request a hard copy color proof from 4over4.com. This may include cosmetics, color swatch samples or any subject that must be critically true to color. The cost for a color proof is $75. The price includes the shipping of the proof to you via UPS overnight. The customer is responsible for shipping the proof back to 4OVER4.COM. These color proofs are SWOP calibrated. Only SWOP color proofs will accurately represent the color in your digital file. These proofs must be returned prior to printing since they are used as a color reference on press. Your job will not be considered approved until the proof is signed and returned to 4over4.com.

Because of differences in equipment, proofing substrates, paper, inks, and other conditions between color proofing and production pressroom operations, color variations between color proofs and the completed final product is to be expected, unavoidable and shall constitute an acceptable delivery. Postcards and similar products are produced in gang run format and limitations of this format may result in a slightly greater variation. A 10%-15% deviation should be expected, and is held to be within generally accepted printing standards. 4OVER4.COM makes every effort to produce a reasonable representation based on the files supplied by the customer. However, 4OVER4.COM cannot guarantee color matching.

Major Negatives: Cost. Process is much slower than online proof.

4over4.com strongly recommends that you select your colors from a PANTONE COLOR PROCESS GUIDE (NOT A PANTONE PMS BOOK). One may be purchased from Pantone at Pantone.com

For more information about SWOP, click here

What is SWOP?

SWOP is an abbreviation for the recommended Specifications for Web-Offset Publications. SWOP standards are a set of specifications for color proofing that is used to ensure the consistency of color appearance between different print jobs. In short, SWOP defines the density of the four inks, namely CYAN, MAGENTA, YELLOW and BLACK (CMYK) that are printed, so that what a pressman prints on paper can match the supplied color proof. All our color proofing devices are calibrated to SWOP standards. All proofing systems must be calibrated to these standards or the printed piece will not appear as anticipated. Unless you have a hi-end color proofer and have run SWOP color calibration software, there is no guarantee that any color proof you create will look exactly like the final printed piece. In particular, color inkjet and laserprints, especially those printed on specially coated papers, are known to look substantially different than offset printing. Furthermore, as per industry trade custom, "because of differences in equipment, paper, inks, and other conditions between color proofing and production pressroom operations, a reasonable variation in color between color proofs and the completed job is to be expected. When variation of this kind occurs, it will be considered acceptable performance."

Will my printed job look exactly like it does on my computer printout?

See "What is SWOP?" above.

RGB vs. CMYK? Understanding the 2 is critical.

Colors displayed on your computer screen do not always match the colors on your printed output. DO NOT trust your monitor!

Why would the color on your monitor and the color on the actual postcard vary? Simply because they use different methods for creating color. There are differences between what you see on your computer screen and the output of your color printer. In some cases they can be quite different. As a result, producing attractive printed documents involves compensating for these differences.

Color displayed on your computer monitor is created by projected or additive light. Red, Green, and Blue lights (hence the term RGB) are projected in differing strengths to form various color combinations. White results from combining Red, Green and Blue at full strength.

Printed color, however, is reflected or subtractive color. The printed inks absorb (subtract) certain colors from the visible light spectrum -- what you see is actually the light which is reflected off the printed matter (paper and inks). Printed color is referred to as CMYK color because Cyan, Magenta, Yellow and blacK inks are used to created the colors. (In theory, Black would result from printing Cyan, Magenta and Yellow at full strength. A true black ink, however, is often added to provide stronger solid blacks.)

As a result of these different methods for creating color, color mismatches often occur between monitors and printers. The range of color which can be produced on a monitor differs from that of a printer -- both devices produce some colors which the other cannot. Further problems occur because computer monitors are rarely calibrated to any standard settings and their colors shift as they age.

General

What is your phone number and operating hours?

You can call us at 718-932-2700 or 888.5.4OVER4.

Our operating hours are from 10am to 6pm Monday thru Friday EST. You can send us a fax at 718-932-2600 or email us at support@4over4.com 24 hours a day.

Why 4OVER4 Printing?

Don't settle for 1 or 2 color printing, or even 4over1 printing. We produce 4OVER4 printing at prices rivaling those of 1 and 2 color counterparts. Here's some stati