Direct mail is an important marketing tool for businesses of all sizes. Direct mail services allow businesses to send postcards, brochures, or other promotional materials to potential customers through the mail. This type of direct mail is an effective way to reach a large number of people with a message about your product or service.
Using a direct mail service is a great way to promote special offers, coupons, discounts, or announce a new product or service. And the great news is that the promotional material can also be personalized for each contact.
Direct mail costs per piece for postcards and brochures vary from vendor to vendor but if you are a small business, start-up or non-profit then 4OVER4 is the recommended online printer for you.
You can keep your direct mailing costs low and still get high-quality prints, a wide reach, and great customer services with 4OVER4. Big organizations know that direct-mail advertising works if it is packaged and addressed properly so we ensure you get the best.
Hassle-Free Direct Mailing Services from 4over4.com:
Finally! No More DIY Mailing. Why? 4OVER4.COM takes care of your mailing needs with just a simple, direct, and quick order. You get these without waiting for pricing adjustments or even checks to clear.
How much does direct mailing cost? Worry no more concerning this for your campaign and get to 4OVER4. Select your product, and its size and have the list sent to us, we will take care of the process entirely, for you. We make it fit for your local brand, ensuring that you satisfy the customer first.
4over4.com's Direct Mail Services Include
- CASS & NCOA Certification
- Data Process One (1) List ($85 each additional list)
- Duplicate Item Removal
- Pre-sorting USPS Documentation
- Professional Inkjet addressing
- Delivery to USPS
- Shipment of extra pieces sent to your preferred address (UPS Rates Apply)
4over4.com's Easy Pricing
Mailing Services
Additional for wafer sealing / double-tabbing*
Qty |
Price |
Qty |
Price |
500 |
$125 |
500 |
$125 |
1000 |
$145 |
1000 |
$145 |
2000 |
$195 |
2000 |
$195 |
2500 |
$205 |
2500 |
$205 |
3000 |
$245 |
3000 |
$245 |
4000 |
$275 |
4000 |
$275 |
5000 |
$305 |
5000 |
$305 |
6000 |
$335 |
6000 |
$335 |
7000 |
$365 |
7000 |
$365 |
7500 |
$395 |
7500 |
$395 |
8000 |
$425 |
8000 |
$425 |
9000 |
$455 |
9000 |
$455 |
10000 |
$495 |
10000 |
$495 |
15000 |
$695 |
15000 |
$695 |
20000 |
$895 |
20000 |
$895 |
25000 |
$1095 |
25000 |
$1095 |
30000 |
$1,245 |
30000 |
$1,245 |
35000 |
$1,395 |
35000 |
$1,395 |
40000 |
$1,545 |
40000 |
$1,545 |
45000 |
$1,695 |
45000 |
$1,695 |
50000 |
$1,845 |
50000 |
$1,845 |
55000 |
$1,995 |
55000 |
$1,995 |
60000 |
$2,145 |
60000 |
$2,145 |
65000 |
$2,295 |
65000 |
$2,295 |
70000 |
$2,445 |
70000 |
$2,445 |
80000 |
$2,745 |
80000 |
$2,745 |
85000 |
$2,895 |
85000 |
$2,895 |
90000 |
$3,045 |
90000 |
$3,045 |
95000 |
$3,195 |
95000 |
$3,195 |
100000 |
$3,345 |
100000 |
$3,345 |
*For Folded Pieces Only (i.e.: 8.5” x 11” trifold), double tabbing or wafer sealing is required by USPS. Additional fee for “double tabbing” as shown on the table above applies. Postcards & Flat Prints Are Not Subject to this Fee.
Postage Rates
Product |
First Class Rate |
Standard Rate |
4" x 6" postcard |
0.4250 |
N/A |
All other flats up to 6" x 11" |
0.580 |
0.4050 |
Self Mailers / Folded Piece |
0.580 |
0.4050 |
First-Class: 1-4 business days for arrival.
Standard: Estimate of 2 weeks for arrival. (No Guarantee Time, see difference between Standard and First Class)
Disclaimer: Prices valid only for "PRESORTED AUTOMATION", therefore the layout of the backside mailing panel must meet USPS Automation Design Guidelines. See our FAQs for more.
Direct Mailing Services FAQs:
USPS only includes the time a package stays in transit in their estimations. According to USPS:
Standard Mail is processed by the USPS on a “time available” basis. There is NO guaranteed delivery time, only “typicals”. Local mail is typically delivered in about two weeks. Sometimes it’s faster… but sometimes it’s slower.
First Class mail is processed by the USPS on a priority basis; it goes to the front of the USPS line. Typically delivered in 1-4 days.
Choose the class that best suits your budget and project delivery time.
-
Go with Standard Mail if Your Project is NOT Time Sensitive:
You can expect Standard Mail delivery typically in 10-15 days, so if you have a rapidly approaching event or expiration date in your promotion NEVER choose Standard Mail. Standard Mail is less expensive in postage, so this option might be suitable for your needs if you have enough time for your promotion.
However please note that standard mail not only takes longer, but it is also not forwarded and not returned if “undeliverable”. It merely goes into the USPS recycling bin.
-
Go with First Class Mail if Your Project IS Time Sensitive:
If you have a time sensitive project choose First Class Mail which delivers typically within 1-4 business days and automatically includes return service for undeliverable addresses at no charge, specifically: if your party has moved, for a period of 1 year OR if it’s undeliverable, it will be returned to you, again at no charge, with the reason for non-delivery.
- Data Process One (1) List ($85 each additional list)
- CASS & NCOA Certification
- Duplicate Item Removal
- Pre-sorting USPS Documentation
- Professional Inkjet addressing
- Delivery to USPS
- Shipment of extra pieces sent to your preferred address (UPS Rates Apply)
The direct mailing service charge is based on the quantity of your mailing order and you’ll be able to calculate it using our convenient Instant Price Calculator.
In addition to your selected print turnaround time, your Direct Mailing pieces will be processed as follows:
- 500 - 25,000 1 - 3 business days.
- 30,000 - 60,000 3 - 5 business days.
- 70,000 - 100,000 5 - 7 business days.
Calculate your campaign's launch time adding the print turnaround to the estimated Direct Mailing time above, according to the number of pieces printed.
No, postage is a separate charge; you’ll be able to calculate it online with our Instant Price Calculator. Bear in mind our postage rates are for FULL AUTOMATION according to USPS guidelines, however with 4OVER4.COM you save even on NON-AUTOMATION projects, when compared to the postage rates the USPS gives you, if you mail with them directly.
Yes we do! Iif you have a Non-Profit account with USPS, please provide a completed Non-Profit 3623 Form and double-check your information to ensure all data is correct. You can download the form here.
If you’re mailing as a Non-profit it is critical that you make sure that the name and address of the Non Profit used as the return address on your print matches the one in the 3623 Form.
Mailing services are charged with your order and are processed exactly as other non direct mailing orders are, that is, once you have Approved your prints and order your card will be charged and the transaction will be completed. 4OVER4.COM will take care of mailing your prints and dispose or ship remainders to you as specified in your order.
Postage is paid along with the printing cost and shipping cost (if applicable), after you approve your order. Bear in mind our postage rates are for FULL AUTOMATION according to USPS guidelines, however with 4OVER4.COM you save even on NON-AUTOMATION projects, when compared to the postage rates the USPS gives you, if you mail with them directly.
You can choose to discard them or to have them shipped to you. (UPS rates apply)
Let's avoid that from happening ! To benefit from the maximum amount of postal discounts, make sure to leave us the blank 2.5" x 4" address area the USPS asks for and a blank 1.25 x 1.25 area in the top right corner for the postal indicia. That's it!
As you can see above, USPS requires a 1.25” X 1.25” indicia area and a 2.5" x 4" addressing area. In most cases this is not a problem as the print area is much larger than the indicia and addressing area combined; however, when printing on 4”X6” postcards a significant portion of the card must be reserved for addressing and indicia.
If your artwork doesn’t meet the USPS Automation criteria, you will be charged USPS non-automation rates. Your pricing will be adjusted if your artwork fails Automation.
- First Class Presorted automation on a 4" x 6" is 0.305 cents. If your design does not meet automation design criteria, the postage will be 0.335 cents/each
- First Class Presorted automation on other sizes up to 6" x 11" is 0.455 cents. If your design does not meet automation design criteria, the postage will be 0.485 cents/each
Either way, without 4OVER4.COM handling your direct mail, you pay 0.35 cents for 4”x6” postcard and 0.50 cents to mail any other size. Save with 4OVER4.COM on all sizes and on Automation and Non-Automation jobs!
No, mailing service is only offered to customers that want to use 4OVER4.COM’s permit.
Our standard pricing includes a maximum 5 lines. Additional lines may require an extra setup and setup charge. Please call for details.
No, mailing service can only be done with jobs printed by 4OVER4.COM. We cannot address or tab jobs done by other printers as well.
We accept the following formats: .xls (Excel [recommended]), .csv (Comma delimited), .txt (ASCII text file)
Presorted Standard
- 500 pieces required to qualify for Presort Standard.
- Post office delivery time is estimated two weeks.
- Cheapest postage rate but longest delivery time.
Presorted First Class
- 500 pieces minimum
- Post office delivery time is estimated 1 - 4 business days.
Non-Profit (Standard)
- 500 pieces minimum
- Provide proper documentation to qualify for a Non-Profit rate. Read: PS Form 3623
- Post office delivery time is estimated two weeks (Same as Presort Standard).
- Uses customer's Non-Profit account with 4OVER4.COM’S permit number.
USPS requires a standard 1.25”x1.25” Indicia area and a 4”x2.5” addressing area. In most cases this is not a problem as the print area is much larger than the indicia and addressing area combined; however, when printing on 4”x6” postcards a significant portion of the card must be reserved for addressing and indicia.
If you want your artwork to qualify for Presorted Automation please make sure you follow the guidelines below. Templates can also be downloaded by clicking here to get a print-ready blank template for your artwork, that already meets USPS Automation standards.
Postcard Templates Meeting USPS Presorted Automation Standards:
4”x6”
5”x7”
6”x9”
6”x11”
4"x6" Postcard meeting automation guidelines
4"x6" Postcard NOT meeting automation guidelines