Edit >> Colors

• You must convert all QUARK colors to CMYK mode (see below illustration)
  That includes ALL fill colors, stroke colors and gradients
  
• Do not leave colors in RGB mode
  
• There is big possibility of a color shift when converting from RGB or Pantone to CMYK.
  Do not trust your monitor.

• Make all objects/images heavy in BLACK color, a “RICH BLACK” (see below illustrations)
  
• Keep “rich” black consistent throughout your file (see below illustrations)
  
• DO NOT use Quark Xpress default BLUE (it prints Purple >> see below illustration)

All colors used must be converted to CMYK mode. DO NOT save your colors in RGB mode or PANTONE mode. There is a color shift when converting from RGB to CMYK. IF you are color critical, we highly recommend you order a “hard copy color proof” from 4OVER4.COM which you can choose during the ordering process. Our color proofs are SWOP calibrated and ONLY SWOP calibrated color proofs will accurately represent the color in your digital file. Do not trust the colors on your monitor unless your monitor has been calibrtaed to SWOP standards as well.

In order for your black borders, solids, headlines and parts of images to appear dark and saturated, aka “rich”, you need to create a “new black” with the following CMYK values.

Edit >> Colors >> New

C: 60%
M: 40%
Y: 20%
K: 100%

DO NOT make regular text "rich" black. ONLY big headers, large black areas and elements heavy in black color.

Illustrations above depicts the difference in saturation between 1 color black and 4 color black. Printing only a 1 color black will cause your images to appear washed out.

Please make sure to keep “rich” black consistent throughout your document. Make sure that logos or images with a black background have the same values as the black area it is placed over. In the illustration, the “4OVER4.COM” logo is in “rich” black but has been placed over a 1-color washed out black box.

DO NOT USE QUARK DEFAULT “BLUE”

The default “blue” color in Quark Xpress looks “blue” in RGB mode, but when you convert it to CMYK, the color it converts into is flat out purple.

C= 99.6
M= 99.7
Y= 0
K= 0 , is simply a purple color

Quark Default: C=99.6 M=99.7 Y=0 K=0

Reflex Blue: C=100 M=60 Y=0 K=10

PMS 300: C=100 M=44 Y=0 K=0

The two blues above are two very common CMYK “blues” used in 4 color CMYK printing