Presentation Folder Marketing

Of all the marketing communications tools you have at your disposal, the presentation folder, also called a pocket folder, may be the most versatile. Unlike a brochure, for example, pocket folders can be customized for individual customers or for different business situations.

Although pocket folders may be somewhat expensive to produce initially, over the long term they can be a good investment. By printing a large quantity of folders at once, you can take advantage of quantity discounts and lower your per-piece cost.

How to use

When evaluating whether a presentation folder is right for your business, consider how you will use it and how you will distribute it. Will you personally hand them out? Mail them? Both?

Here are some common uses for presentation folders.

Prospecting. Send potential clients information about your company and services before you meet.

Sales presentations. Use the material in your folder during sales presentation and then leave the folder with your prospect to refer to after you’re gone.

Proposals. A presentation folder not only makes a strong impression, it keeps all the pieces or your proposal together.

Contracts. Give new clients a way to keep all documentation related to your business relationship together in one, convenient package.

Trade shows. It may not be cost effective to give a presentation folder to everyone who stops by your trade show booth, but you can use them selectively to qualified prospects.

Media kits. Presentation folders are often used as part of a publicity campaign. Use them to send important material to the media.

Have you found other creative way to use your presentation folders? If so, e-mail us at support@4over4.com and we’ll share your best ideas.

Choosing a style and format

Presentation folders come in a variety of standard sizes and formats. You can also custom design a folder to meet your specific needs.

Size. Presentation folders can be large enough to hold standard 8 ½ X 11sheet of paper, or small enough to fit inside a standard #10 envelope. Use, stair-step inserts with small presentation folders.

Number of pockets. What you plan to include in your folder will help determine how many pockets you need. A basic presentation folder has one pocket on the inside right panel. If you don’t have a lot of material to present, this may suffice. For a high-impact presentation, select a larger folder with more panels and pockets. If you plan to include multi-media material, such as a CD or DVD, you may want a folder that includes a pocket specifically designed to hold these products.

What to include on your presentation folder

They key to getting the most from your investment is to only include information that will not change, at least in the short term. If you anticipate adding or discontinuing certain products or services, include them on an insert, which is easy and inexpensive to replace.

Print your company name and logo on the cover for a simple, but professional, look. At the other end of the spectrum, you can add pizzazz with a splashy design, elegant foil stamping or custom die-cuts.

What to include in your presentation folder

1. Brochures
2. Business cards
3. Catalogs
4. CDs or DVDs
5. Sell sheets
6. Proposals
7. White papers or research results
8. Executive bios
9. Cover letters
10. Samples of company newsletters
11. Corporate profile
12. Contracts
13. Copies of your company’s publicity (newspaper articles, for example)
14. Upcoming workshop or seminar announcements
15. Special promotions

Do you need to print presentation folders? For competitive prices, outstanding quality and fast turn around, turn to 4over4.com. From minimums as low as 250 to up to 100,000, 4over4.com gets the job done right and on time–every time!

Don’t take our word for it. Read what other customers are saying about 4over4.com.

For more information, e-mail us at support@4over4.com.