Newsletter Marketing

An educated prospect is more likely to be converted into a buyer. Newsletters are a great way to provide informative and educational content while showcasing your expertise and services at the same time.

Despite the proliferation of e-mail newsletters, the traditional print newsletter is still widely used. Like other forms of, printed newsletters won’t get caught in spam filters. Therefore, your intended recipient is more likely receive it.

Because of its informative nature, a newsletter is also likely to get past gatekeepers, such as administrative assistants.

Here are some considerations for starting your own newsletter.

Content. Writing a newsletter takes time. Can you develop your content or do you need outside resources? Consider hiring a freelancer who provides newsletter copywriting services. Many trade organizations also provide newsletter templates with common industry content and space for you to personalize each issue. Keep in mind that while this option may save time, you may lose credibility by sending out a newsletter that looks “canned.”

Mailing list. Start with your own list of customers, prospects and vendors. These are people who already know about you and will be receptive to receiving mail from you. Encourage others to sign up for your newsletter at every opportunity. Allow website visitors to sign up online.

What’s in a name? Create a catchy name for your newsletter. There are many phrases commonly used in newsletter names, such as Update, News or Bulletin. Can you combine your company name or service with one of these words to create a meaningful title?

Get your employees and customers involved in finding the right name. Ask for suggestions or hold a contest to see who can come up with the winning newsletter title.

Size. A newsletter can be a simple as one page front and back, or a multi-page stapled booklet. The volume of content will drive the size of your newsletter (and, of course, your budget).

Frequency. You want to send a newsletter often enough to keep your name in front of customers. At the same time, you don’t want to send newsletters so often you annoy recipients. Reduce the annoyance factor by providing useful content that helps the reader. Once you decide on your frequency, stick with it. Not doing what you say you are going to do will hurt your credibility.

Editorial outline. Don’t reinvent the wheel each time you produce your newsletter. Develop an editorial outline that describes what you will publish. For example, you may decide to include a Letter from the President, Upcoming Events, Case Study, Employee Recognition and a feature article in every issue.

Recycle. You can get additional mileage from your newsletter. Include sample in your presentation folder as part of your marketing material. Hand them out at trade shows. Display newsletters in your lobby for visitors to read while they are waiting. Post them on your website.

Do you need to print four-color newsletters? For competitive prices, outstanding quality and fast turn around, turn to 4over4.com. From minimums as low as 250 to up to 100,000, 4over4.com gets the job done right and on time–every time!

Don’t take our word for it. Read what other customers are saying about 4over4.com.

For more information, e-mail us at support@4over4.com.