Hangtag Marketing

All your marketing efforts have successfully culminated in the ultimate goal: the sale! Congratulations.

But don’t stop marketing now!

Virtually every product you purchase has an identification tag attached to it. These sturdy little tags are called hang tags and they serve a very big marketing function. Hang tags reinforce your brand at the point of purchase by providing important information to the buyer.

Hang tags may include:

• Product information
• Care instructions
• How-to-use instructions
• Description (size, material…)
• Unique attributes (stain resistant)

While hang tags provide must-have product information, they can also be a valuable marketing tool. Be creative! For example, if your product has an intriguing background, tell the story. Did you build your company as the result of a particular personal experience? Share an anecdote or two. The objective is to create an emotional connection with customers.

One of the most well-known examples of the successful use of hang tag is Beanie Babies. Remember those little red hearts? They evolved over time from a single tag with basic product identification information to a double tag that opens like a small book and personalizes each Beanie Baby character.

Don’t skip this valuable marketing opportunity. If you sell a product, continue to build customer loyalty at the point of sale–and beyond.

Do you need to print four-color hang tags? For competitive prices, outstanding quality and fast turn around, turn to 4over4.com. From minimums as low as 250 to up to 100,000, 4over4.com gets the job done right and on time–every time!

Don’t take our word for it. Read what other customers are saying about 4over4.com.

For more information, e-mail us at support@4over4.com.