Color Postcards

Choose the Right Colors for Your Color Postcards

Why is healing, youth and envy green? What makes sadness blue, heat red and caution yellow? Answers can be found by studying color psychology. What can be derived from common color perception is that choosing the best hues for color postcards matters. Does blue represent your seafood restaurant? Is red the best to convey a hot real estate market? Can green convince your mailing list to buy a mower?

Visualize the Look of Your Color Postcards

Close your eyes and visualize your business. Think about what you offer and what your customers want to see. Picture your logo and other promotional materials from the past. What colors come to mind? Are there many colors or just one hue for your color postcards? Take your time and, as a next step, consider these color types:

• WARM COLORS: Red, orange and yellow are warm colors. Red is attention- grabbing. Orange represents the harvest. Yellow brings warm sunshine to color postcards.
• COOL COLORS: Green. blue and purple are cool. Green is growth and wealth. Blue depicts sky and water. Purple can represent creativity or nostalgic color postcards.
• NEUTRAL COLORS: Brown, black, grey and white are neutral. Brown is stable like the earth. Black is professional and bold. Grey is conservative. White is clarity.

Using Color Postcards to Motivate Your Mailing List

Got colors in mind? Think of a color combination that will sell your products and services. With a little color psychology, you’ll be well on your way to influencing the buying decisions of your mailing list. Spruce it up with a design template from 4OVER4.COM and make your color postcards reach even more minds on your mailing list. When using color postcards to motivate your market to buy, the right color matters.