Calendar Marketing

Everyone needs a calendar at home and at the office, so why not turn this reality into a marketing opportunity?

It’s simple to produce a customized calendar. Select 12 images and stitch them together and voila: you have a marketing piece that keeps on working–all year long. Every time someone looks at the calendar, it’s one more time you’re in front of your customer or prospect.

The challenge is deciding what content to use for each month. There’s a fine line between providing something useful or attractive that recipients will appreciate, and being blatantly self promotional.

The good news is that the options for calendar content are practically limitless. Here are a few ideas to jumpstart your creativity.

• Design a calendar with a theme that ties into your business. For example, if you’re a realtor, select images of local historical homes. If you own a pet store, include photos of cute pets.
• Provide useful information. If your business is lawn and garden services, offer appropriate monthly lawn care tips for homeowners.
• Show examples of ways that customers can use your services. A custom-home builder, for example, might select 12 of his signature home designs and display one each month.

Of course, you don’t have to use images that tie into your business. You may elect to use calendar content based on its aesthetic appeal and simply print your company information where it will be seen. This is a more subtle approach, but one that still keeps you top of mind when someone may need your services.

Do you need to print four-color calendars? For competitive prices, outstanding quality and fast turn around, turn to 4over4.com. From minimums as low as 250 to up to 100,000, 4over4.com gets the job done right and on time–every time!

Don’t take our word for it. Read what other customers are saying about 4over4.com.

For more information, e-mail us at support@4over4.com.