Bookmark Marketing

Bookmarks are an inexpensive way to keep your name in front of customers and prospects. Because they’re low cost, they’re ideal when you want to give something away in large quantities.

Use bookmarks for:

• Trade shows
• Health fairs
• Direct mail inserts
• Retail shopping bags
• Mail order packages
• Publication inserts

In addition to your company’s contact information, turn your bookmark into a selling tool by providing useful information that highlights your expertise. This can be a list of tips, a short quiz, important resources or how-to guidelines.

For example, suppose you work at a hospital and want to distribute inexpensive marketing material at health fairs. Bookmarks with practical information would be ideal.

For example:

1. List the top 10 warning signs of a stroke
2. Offer a short true/false quiz (for example: Test your knowledge about heart disease)
3. Promote specialty classes or services, such as smoking cessation or childbirth education
4. Describe detection and treatment options for common illnesses
5. Provide emergency contact numbers as a quick reference

You get the idea.

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For more information, e-mail us at support@4over4.com.